eXsellblog

Are You Still Cold Calling, Canvassing or Blitzing?

If you are then you need to stop doing and start thinking. These are old fashioned methods based well in the 20th. century. Is your company, sales director or sales manager still expecting you to use these old strategies and approaches? The world has changed and you should let them know! The way we communicate has changed radically in the last 5-10 years. Sales people shouldn't use the phone to create sales opportunities, direct mail is ineffective and costly. Advertising, well unless you are a major brand (some of them are suffering too) don't bother. Reaching your target market and target customer is all about marketing for leads using new ways of thinking and new technologies. Its about putting you as a sales person, in a qualified appointment with someone who wants and expects to see you and, more importantly wants to buy from you. - Bob

What are Your Sales Stories?

Sales people love to tell stories as a way to illustrate what they are about or as a way to create testimony for their themselves, their company or products. Also, we all have interesting, amusing or even enlightening anecdotes or stories to tell about our daily interfaces in the real world. Let us know what they are? - Bob

Suggestion Box

Have you anything of value to tell your company or colleagues that could improve the way they work or their day to day actvity, or the business in general? You might have a great idea for a product or a way to save time or money or even improve efficiency and performance? Let them know! - Bob

Traditional Marketing is a Dodo

As a result of the new ways we have to communicate through the Internet and email, traditional marketing methods and approaches are dead. Your Marketing Department NEEDS to change in shape and strategy if your company wants to be around tomorrow. Marketing is all about communication and the way you deliver your sales message and identity and that is all about the Internet and email. It is no longer about marketing collateral or traditional PR or a "department" in your organisation that has little or no strategic alignment with corporate mission or sales strategies. Marketing is now about creating sales opportunity for your sales people by directly putting them in front of your target market and target customer with the right value proposition and support. Sales cannot cold call any longer, it is now unacceptable. They shouldn't canvass or telephone blitz, it is unprofessional. They now rely on marketing campaigns that directly generate qualified leads and appointments so they can use their presentation, propositioning and negotiation skills to close business. Marketing alignment as a cross function of sales approaches and sales strategy combined with technology and new ways of thinking are crucial to future business success. So if you have a traditional marketing department, doing the stuff they did 5-10 years ago, you need to change and change quickly before you realise your business has lost its competitive edge and most of its customers to new companies with who understand 21st. Century marketing methods and technology based strategies. - Bob

Welcome to eXsellblog

Use this catagory for general questions from the eXsellblog forum. Someone out there might just be able to help you with your query. - Bob

New Visitors

Hello and welcome to eXsellblog. Please feel free to comment and join in on any catagory or section. This is open for sales and marketing people to discuss any topic they wish. - Have fun! - Bob