If you are then you need to stop doing and start thinking. These are old fashioned methods based well in the 20th. century. Is your company, sales director or sales manager still expecting you to use these old strategies and approaches? The world has changed and you should let them know! The way we communicate has changed radically in the last 5-10 years. Sales people shouldn't use the phone to create sales opportunities, direct mail is ineffective and costly. Advertising, well unless you are a major brand (some of them are suffering too) don't bother. Reaching your target market and target customer is all about marketing for leads using new ways of thinking and new technologies. Its about putting you as a sales person, in a qualified appointment with someone who wants and expects to see you and, more importantly wants to buy from you. - Bob
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